Relevant Law is hiring a Growth & Client Acquisition Manager to build and run the AI-powered client acquisition, conversion optimization, and revenue intelligence systems that drive growth across the entire network. This is not a marketing role. You are engineering the pipeline infrastructure that generates qualified client inquiries for every office, optimizes conversion at every stage of the client journey, and gives leadership the data architecture to make growth decisions with precision. You think in funnels, attribution models, and lifetime value — not impressions and clicks. Traditional marketing departments are being replaced by operators who combine AI fluency, analytical rigor, and systems thinking. This role is designed for that operator.
Responsibilities
Build and manage the AI-powered client acquisition engine across all Relevant Law locations, optimizing for qualified inquiry volume, cost per acquisition, and conversion rate by practice area and geography
Design and execute geo-targeted growth campaigns for each office location, using AI tools to generate location-specific content, landing pages, and outreach sequences
Own the full funnel from awareness through retained client — identifying and eliminating friction at every conversion point using data analysis and AI-assisted experimentation
Develop revenue intelligence dashboards providing leadership with real-time visibility into pipeline health, conversion rates, client lifetime value, and growth opportunities by location and practice area
Monitor competitive landscape using AI tools, identify market opportunities, and generate strategic recommendations for practice area expansion and geographic targeting
Collaborate with the practice network development function to produce data-driven market entry analyses for expansion markets
Build and maintain automated nurture sequences that keep prospective clients engaged through the decision-making process without manual intervention
Establish the measurement framework and reporting cadence that connects growth activity to revenue outcomes across the network
Requirements
Demonstrated ability to build and optimize client acquisition systems using AI tools, marketing automation, and data analytics at scale
Experience in revenue operations, growth engineering, or performance marketing within professional services, SaaS, or multi-location business models
Advanced proficiency with AI platforms for content generation, market research, competitive intelligence, and campaign optimization
Strong analytical skills with experience in attribution modeling, conversion rate optimization, unit economics, and customer lifetime value analysis
Understanding of local SEO, Google Business Profile optimization, and geo-targeted acquisition strategies for multi-location businesses
Proficiency with CRM systems, analytics platforms, and marketing automation tools sufficient to build repeatable, scalable growth processes
Knowledge of legal marketing ethics rules and state bar advertising regulations preferred
What We Offer
Base hourly rate plus performance incentives tied to measurable growth outcomes
Access to enterprise AI tools, analytics platforms, and full marketing technology stack
Remote work with schedule flexibility
Opportunity to build the growth function for a platform scaling across multiple states
Direct impact on revenue with full visibility into the results of your work
About Relevant Law
Relevant Law is a legal services brand used by independent law practices in Virginia, Colorado, and Washington. Lawyers provide advisory and transactional counsel to businesses, individuals, and executives. Each engagement has its own scope and fee terms; technology supports, but does not replace, lawyer judgment.